When to use tagline
The tagline is intended to create a first impression of the University and should be used in all communications that reach the general public and particularly members of the admissions audience. This includes forms of outreach such as the following:
- the home page of the university web site
- printed marketing communications
- print, broadcast, or outdoor advertising
- mass e-mails
- business cards
- e-mail signatures
- event announcements reaching the general public
- letterhead
When not to use tagline
The tagline is inappropriate as a part of formal or ceremonial communications (such as convocation or graduation programs and invitations) and is optional in communications strictly for internal audiences. Examples of such communications include the following:
- policy manuals and handbooks
- newsletters for faculty, staff, or current students
- event announcements intended solely for the campus community
Tagline color palette
The colors for the university tagline are specified below. The tagline should only be reproduced in these colors.
Tagline colors
Tagline on light background
These are the preferred versions when placing the MSU tagline on a light background. The components of the logo may not be separated. To request a tagline, please contact the Office of Publications.
Two color usage
Using PMS or process builds for dark blue and yellow on a light background.
One color usage
PMS 289 on a light background.
One color usage
Black on a light background.
Tagline on dark background
These are the preferred versions when placing the MSU tagline on a dark background. The components of the logo may not be separated. To request a tagline, please contact the Office of Publications.
Two color usage
Using PMS or process builds for dark blue and yellow on a dark background.
One color usage
White on a dark background.
One color usage
White on a black background.
Tagline on medium background
This is the preferred version when placing the MSU tagline on a medium background. The components of the logo may not be separated. To request a tagline, please contact the Office of Publications.
One color usage
White on a medium background.
Two color usage
Using PMS or process builds for dark blue and yellow on a medium background.
Logo/tagline lockup
There may instances where there is insuficient room to accommodate both the university logo and the university tagline because of infringement violations or for aesthetic considerations. In those situations the type version of the tagline line may be used.