Academics > Colleges/Schools and Departments > Arthur J. Bauernfeind College of Business > Departments and Programs > Journalism and Mass Communications > Undergraduate > Advertising > major
Advertising Major 35 hours
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| Required courses (32 hours): | | JMC 099 | Freshman Orientation | | JMC 168 | Contemporary Mass Media | | JMC 270 | Basic Audio/Video Production | | JMC 330 | Mass Media Effects | | JMC 394 | Introduction to Advertising | | JMC 417 | Advertising Copywriting & Layout | | JMC 426 | Advertising Media Sales | | JMC 439 | Advertising Media Planning | | JMC 456 | Advertising Campaigns | | JMC 499 | Senior Seminar | | JMC 590 | Mass Communication Law | | | Required Limited Elective (3 hours from the following): | | JMC 194 | Newswriting | | JMC 322 | Mass Media Study Abroad | | JMC 336 | Script Writing | | JMC 390 | World Wide Web as Mass Medium | | JMC 391 | Public Relations Principles | | JMC 400 | International Mass Communications | | JMC 440 | Research Methods for Public Relations | | JMC 596 | Internship in Advertising, Journalism, Public Relations and Radio-TV | | MKT 360 | Principles of Marketing | | MKT 463 | Consumer Behavior | | | Upper-Level MKT elective OR MGT 350 Fundamentals of Management | |
| Co-Requirements (6 hours): | | CSC 125 | Internet and Web Design | | GCM 153 | Electronic Imaging | | | Required Major | 21-24 Hours | | Unrestricted Electives | 8-17 Hours | | Total Curriculum Requirements | 120 Hours | |