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The UK Government Shows How to Design for Simplicity

The UK government is leading the way in using design to create simpler digital services for its citizens.

Sample layout for Gov.uk

A 2010 report commissioned by the government made a series of strong recommendations, including creating a single ‘front end’ for all government digital services, releasing API’s to government data, creating a central team with absolute control over all interaction experiences for digital services, and appointing a CEO of Digital with absolute authority over user experiences across all digital channels.


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