Lochte presents research at national conferences
Dr. Bob Lochte, JMC department chairman, presented his research at two national conferences this spring.
The first presentation, "Is there a Pink Slip in Your Future? Fear Appeal in Magazine Advertisements of the 1950's for the International Correspondence Schools of Scranton, Pennsylvania," was at the Southeast Colloquium of the Association for Education in Journalism and Mass Communications at the University of Mississippi March 19-21.
"While doing research for my radio show about the Fifties, I read many men's magazines of the era and became fascinated with ads for ICS‹how sophisticated the campaign was," Lochte said.
"I was fortunate to find an archive of ICS papers at the University of Scranton and be able to interview Bill Donovan, who was in charge of advertising."
The second presentation was at the American Culture Association Annual Convention in New Orleans April 8-11.
The topic was "Big Time Wrestling on TV: A Symbiotic Relationship." "Since childhood, I've been a fan of professional wrestling," Lochte admits. "The promotions could not exist without TV stations throughout the Fifties and Sixties, and today national wrestling telecasts are among the most popular programs on at least three networks."
Lochte, a member of the JMC faculty since 1988, is the host and producer of "the Eisenhower Hour" on WKMS-FM.
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