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| Within the Marketing Area, three options are offered which permit students to direct their studies toward specific marketing career fields: Entrepreneurship, Management, and Information Systems. Marketing graduates will be involved in the development of creative solutions to marketing problems that arise in the link between production of goods and services and their final use. The marketing degree prepares students for careers in a wide range of fields including retailing, sales management, advertising and two of the fastest growing and most exciting fields - International Marketing and E-Commerce. | ||||||||
| Why Marketing ? | ||||||||
| Be where the action is. (If customers don't buy, your
company doesn't survive.) Be prepared for the high-tech world of e-commerce. Become an entrepreneur. (Run your own small business.) Pursue an established career path in a large company. Become a highly-paid executive. Excellent preparation for marketing related certification examinations. (i.e. Purchasing) |
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| Jobs for the 21st Century | ||||||||
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A sample of the types of jobs for which a Marketing Degree prepares you are: •
E-commerce |
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| Entrance Standards for Business Programs | ||||||||
| To make the marketing program more attractive to businesses, students must meet certain standards to take upper-level courses. Upon completion of at least 20 courses (60 semester hours) a student may be eligible to be admitted to the program. The student must have a 2.3 GPA for these courses. | ||||||||
| Program Requirements | ||||||||
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See
Murray State University's Expertise
Directory for more information on
Management, Marketing and Business Administration. |
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Last
updated: December 01, 2004
. ©Murray State University, 2004
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