Course Description

BPA 355 Information Systems and Decision Making (3).
This course is a brief overview of information systems with an emphasis on fundamental database design and applications in managerial decision making. Specific topics include decisions related to product costing, pricing, segment analysis, inventory management, production systems, budgeting and control Prerequisites: junior standing; ACC 200 and ACC 201; corequisite: MGT 350.

BPA 442 Business Ethics and Environments (3).
This course involves a study of modern and classical approaches to both business and personal ethics as well as the other major components of the business environment: the political, international, ecological, social and cultural environments. Prerequisites: LST 240, MGT 350, FIN 330, MKT 360, and senior standing.

BPA 499 Senior Seminar in Business (1).
Seminar for students of business administration programs with a primary focus on preparation of seniors for a variety of employment environments and professional development. Recommended for students enrolled in their next to last undergraduate semester, but with approval could be taken in last undergraduate semester. Prerequisite: Senior standing.

BPA 515 Communicating in International Business Environment (3).
This course is designed to acquaint students with the challenges of international business communication, provide guidelines for successful cross-cultural business communication, and give practice in solving international business problems through the use of the guidelines.

CIS 343 Business Statistics II (2).
Statistical techniques used in analyzing and solving problems encountered in a business environment. Techniques include point estimates, confidence intervals for a population mean, hypothesis testing for mean of one and two populations, statistical inference of proportions and simple linear regression. Techniques are applied to practical business problems using appropriate computer resources. Prerequisites: CIS 243 with a minimum grade of C and MAT 220.

COM 481 Conflict and Communication (3).
Examines conflict processes as communication phenomena. Explores theories of conflict communication and develops competencies for a range of professional and interpersonal contexts by applying theory to practice.

ECO 310 Issues in the Global Economy (3).
A review of fundamental issues in international trade, payments, investment, and economic and social systems relevant for informed international business and public policy decision making. This class may not be taken for credit in the economics major. Prerequisites: junior standing; ECO 230 and ECO 231.

ECO 335 (235) Economics and Public Policy of Telecommunications Industry (3).
The study of market performance and business practices of the telecommunications industry. Includes topics such as market power, merger analysis, vertical relationships, entry and regulation of price and lines of business. Prerequisites: ECO 231.

FIN 330 Principles of Finance (3).
A comprehensive study of the field of finance, covering institutions, financial markets, investments, financial theory and techniques relating to financial decisions in business. Prerequisites: ACC 201 and junior standing.

FIN 331 Principles of Insurance (3).
Designed to give the student a basic understanding of the principles and practices of insurance. Topics included are insurance in general, life insurance, disability insurance, fire insurance, transportation insurance, legal liability and property damage insurance, insurance against dishonesty and failure of others. Prerequisite: junior standing.

JMC 391 Public Relations Principles (3).
A study of the profession of public relations: skills, jobs, case studies, media relations and writing. Prerequisite: JMC 168. Students may not be enrolled in JMC 391 and JMC 412 simultaneously.

JMC 394 Introduction to Advertising (3).
A survey course on the role and function of advertising in society; emphasis on the basic structure and techniques of advertising, marketing, media roles, creative strategies and the agency system. Prerequisites: ENG 101 with a grade of C or better, typing proficiency, JMC 168 or consent of instructor. Business program students: MKT 360.

MGT 350 Fundamentals of Management (3).
The fundamental concepts, relationships and principles of managing organized activities are studied. Special emphasis is given to human behavior in organized systems, with attention to the diverse workforce, interpersonal relations, group processes, and the philosophy for managing human resources effectively. Prerequisite: junior standing.

MGT 443 Management of Operations and Technology (3).
A study of the concepts and processes of the operations function with emphasis on the application of these to the management of various types of systems. Special attention is given to the management of technology, quality and globalization. The student is introduced to models commonly used in decision-making. Prerequisites: MGT 350 and CIS 343.

MGT 550 Human Resource Management (3).
Familiarizes the student with fundamental tools to effectively manage and motivate a diversified workforce. Included in this course is a study and analysis of the programs in human resource management including job analysis, job evaluation, selection and placement, testing and training, personnel services, and labor relations, as well as the current issues of globalization and the changing composition of the workforce. Prerequisite: MGT 350.

MGT 590 Strategic Management (3).
Course involves a study of the process of strategy formulation and implementation and the integration of the functional areas of the business into a concerted organizational effort. Case problems are used. Should be taken in the student’s last semester. May not be taken by M.B.A. students. Prerequisites: FIN 330, MGT 350, MKT 360, and senior standing.

MKT 360 Principles of Marketing (3).
An integrated study of the interrelationship of marketing to the other primary functions of business through an analytical survey of problems related to product planning, pricing, promotion, channels of distribution, and legislation affecting marketing activity encountered in distributing goods and services to markets. Emphasis is on the role of the consumer. Prerequisites: junior standing.

MKT 475 Marketing Strategies for E-Commerce (3).
Addresses Internet and other technology applications in marketing. Concepts and techniques important for understanding electronic marketing and virtual marketplaces are emphasized. As part of the course requirements, students will apply the concepts and skills learned by researching, designing, and building a virtual storefront. Prerequisites: BPA 355 and MKT 360.