| Required courses (26 hours) |
| JMC 099 | Freshman Orientation |
| JMC 168 | Contemporary Mass Media |
| JMC 330 | Mass Media Effects |
| JMC 394 | Introduction to Advertising |
| JMC 417 | Advertising Copywriting & Layout |
| JMC 426 | Advertising Media Sales | |
| JMC 439 | Advertising Media Planning |
| JMC 456 | Advertising Campaigns |
| JMC 499 | Senior Seminar |
| JMC 590 | Mass Communication Law |
| electives--pick three of the following (9 hours): |
| JMC 194 | Newswriting |
| JMC 213 | Computer Techniques for Print Media |
| JMC 270 | Basic Audio/Video Production |
| JMC 300 | Digital Media Production |
| JMC 322 | Mass Media Study Abroad |
| JMC 336 | Script Writing |
| JMC 344 | Press and Politics |
| JMC 390 | World Wide Web as Mass Medium |
| JMC 391 | Public Relations Principles |
| JMC 400 | International Mass Communications |
| JMC 440 | Research Methods for Public Relations |
| JMC 448 | Radio-Television Operations |
| JMC 486 | Media Production Technique |
| JMC 560 | Alternative Media Criticism |
| JMC 596 | Internship in Advertising, Journalism, Public Relations and Radio-TV |
| MKT 360 | Principles of Marketing |
| MKT 463 | Consumer Behavior |
| | Upper-Level MKT elective OR MGT 350 Fundamentals of Management |
