The public relations program provides practical, real-world training and experience in the planning and implementation of comprehensive public relations strategies and tactics. Specific technical skills are mastered through a well-sequenced core set of courses that provide each graduate with a portfolio of work, professional experience and significant interaction with real clients and brands.
Positions in the field of public relations include social media manager; communications director; newsletter editor; special events coordinator; publicity director; speech writer; crisis management consultant; media relations manager; researcher and public relations director for corporations, education, government and nonprofit organizations. PR is a growing, values-driven industry with high standards of excellence, integrity, ethics and accountability.
Students majoring in public relations may earn a Bachelor of Science or a Bachelor of Arts degree. Students need a minimum of 120 semester hours, another major or minor, and completion of the university studies requirement for the appropriate degree. ACEJMC requires that students take 72 hours outside the department and no more than six hours of credit for internships/co-ops within the major.