Academics > Colleges and departments > Arthur J. Bauernfeind College of Business > Departments and Programs > Management, Marketing, and Business Administration > MMBA Academic Programs > Marketing

Marketing

Within the Marketing Area, an entrepreneurship option is offered which permit students to direct their studies toward a specific marketing career field. Marketing graduates are involved in the development of creative solutions to marketing problems that arise in the link between production of goods and services and their final use. The marketing degree prepares students for careers in a wide range of fields including retailing, sales management, advertising, and two of the fastest growing and most exciting fields international marketing and e-business.

All academic programs in the marketing area are accredited by AACSB-International (Association to Advance Collegiate Schools of Business).

Note: The Arthur J. Bauernfeind College of Business strongly encourages students in its business programs to study abroad. The courses marked with an asterisk are commonly taught in summer study abroad programs such as KIIS and CCSA and each fall in the Semester in Regensburg program in Germany. BPA 396: Seminar in International Business, a business elective, is frequently taught in all these settings as well as in the International Business Seminar programs over the Christmas break and in the summer. ACC 586: International Experience in Accounting is routinely offered over Spring Break as an Accounting Elective. Consult your academic advisor to determine the study abroad opportunity which best fits your needs and schedule.

Area in Marketing

Expand all

University Studies Requirements for BAB: 48 - 49 hrs

University Studies Requirements for BSB: 42 - 43 hrs

Business Core Requirements: 41 hrs

ACC 200 Principles of Financial Accounting -- 3 hrs
ACC 201 Principles of Managerial Accounting -- 3 hrs
BPA 099 Transitions -- 1 hr
BPA 215 Business Communication -- 3 hrs
BPA 355 Information Systems and Decision Making -- 3 hrs
BPA 442 Business Ethics and Environments -- 3 hrs
CIS 243 Business Statistics I -- 2 hrs
CIS 343 Business Statistics II -- 2 hrs
*ECO 310 Issues in the Global Economy -- 3 hrs
FIN 330 Principles of Finance -- 3 hrs
LST 240 Legal Environment of Business -- 3 hrs
MGT 350 Fundamentals of Management -- 3 hrs
MGT 443 Management of Operations and Technology -- 3 hrs
MGT 590 Strategic Management -- 3 hrs
MKT 360 Principles of Marketing -- 3 hrs
Required Courses: 21 hrs

JMC 394 Introduction to Advertising -- 3 hrs
or
MKT 460 Principles of Advertising -- 3 hrs
MKT 463 Consumer Behavior -- 3 hrs
MKT 565 Marketing Research -- 3 hrs
MKT 568 Global Marketing Management -- 3 hrs

MKT electives: 9 hrs approved by advisor

Note: A maximum of three hours cooperative education credit counts toward the degree.
Business Electives: 3 - 9 hrs

B.A.B.: 3 hrs
B.S.B.: 9 hrs
Unrestricted Electives: 6 - 7 hrs
Total Curriculum Requirements: 120 hrs

Area in Marketing/Entrepreneurship Option

Expand all

University Studies Requirements for BAB: 48 - 49 hrs

University Studies Requirements for BSB: 42 - 43 hrs

Business Core Requirements: 41 hrs

ACC 200 Principles of Financial Accounting -- 3 hrs
ACC 201 Principles of Managerial Accounting -- 3 hrs
BPA 099 Transitions -- 1 hr
BPA 215 Business Communication -- 3 hrs
BPA 355 Information Systems and Decision Making -- 3 hrs
BPA 442 Business Ethics and Environments -- 3 hrs
CIS 243 Business Statistics I -- 2 hrs
CIS 343 Business Statistics II -- 2 hrs
*ECO 310 Issues in the Global Economy -- 3 hrs
FIN 330 Principles of Finance -- 3 hrs
LST 240 Legal Environment of Business -- 3 hrs
MGT 350 Fundamentals of Management -- 3 hrs
MGT 443 Management of Operations and Technology -- 3 hrs
MGT 590 Strategic Management -- 3 hrs
MKT 360 Principles of Marketing -- 3 hrs
Required Courses: 12 hrs

JMC 394 Introduction to Advertising -- 3 hrs
or
MKT 460 Principles of Advertising -- 3 hrs
MKT 463 Consumer Behavior -- 3 hrs
MKT 565 Marketing Research -- 3 hrs
MKT 568 Global Marketing Management -- 3 hrs
Entrepreneurship Option: 12 hrs

(select from the following courses)
MGT 358 Entrepreneurial Business Plan Development -- 3 hrs
MGT 420 Entrepreneurial Strategic Growtht -- 3 hrs
MGT 490 Entrepreneurial Consulting -- 3 hrs

MKT 390 Entrepreneurial Marketing -- 3 hrs
MKT 488 Cooperative Education/Internship -- 3 hrs

Note: A maximum of three hours cooperative education credit counts toward the degree.
Business Electives: 0 - 6 hrs

B.A.B.: 0 hrs
B.S.B.: 6 hrs
Unrestricted Electives: 6 - 7 hrs
Total Curriculum Requirements: 120 hrs

Oral and Written Communication	7 hrs
COM 161 [or HON 165] -- 3 hrs ENG 105 [or ENG 104] -- 4 hrs
Global Awareness, Cultural Diversity, and the World’s Artistic Traditions	9 hrs
A single foreign language culminating in proficiency at 202-level or above -- 6 hrs ⁽¹⁾ One University Studies elective in this category -- 3 hrs
Scientific Inquiry, Methodologies, and Quantitative Skills	11-12 hrs
One University Studies science course with lab -- 4-5 hrs MAT 140 -- 4 hrs MAT 220 -- 3 hrs
Social and Self-Awareness and Responsible Citizenship	6 hrs
One Ethics, Social Responsibility and Civic Engagement category course -- 3 hrs *ECO 230 -- 3 hrs
World’s Historical, Literary, and Philosophical Traditions	9 hrs
CIV 201 or CIV 202 [or HON 201 or 202] -- 3 hrs *HUM 211 [or HON 251] -- 3 hrs One University Studies elective in this category -- 3 hrs
University Studies Approved Electives	6 hrs
CSC 199 -- 3 hrs *ECO 231 -- 3 hrs

Oral and Written Communication	7 hrs
COM 161 [or HON 165] with a grade of C or better -- 3 hrs ENG 105 [or ENG 104] with a grade of C or better -- 4 hrs
Global Awareness, Cultural Diversity, and the World’s Artistic Traditions	3 hrs
One University Studies elective in this category -- 3 hrs
Scientific Inquiry, Methodologies, and Quantitative Skills	11-12 hrs
One University Studies science course with lab -- 4-5 hrs MAT 140 -- 4 hrs MAT 220 -- 3 hrs
Social and Self-Awareness and Responsible Citizenship	6 hrs
One Ethics, Social Responsibility and Civic Engagement category course -- 3 hrs *ECO 230 -- 3 hrs
World’s Historical, Literary, and Philosophical Traditions	6 hrs
CIV 201 or CIV 202 [or HON 201 or 202] -- 3 hrs *HUM 211 [or HON 251] -- 3 hrs
University Studies Electives	9 hrs
CSC 199 -- 3 hrs *ECO 231 -- 3 hrs One University Studies elective in this category -- 3 hrs ⁽¹⁾

Oral and Written Communication	7 hrs
COM 161 [or HON 165] -- 3 hrs ENG 105 [or ENG 104] -- 4 hrs
Global Awareness, Cultural Diversity, and the World’s Artistic Traditions	9 hrs
A single foreign language culminating in proficiency at 202-level or above -- 6 hrs ⁽¹⁾ One University Studies elective in this category -- 3 hrs
Scientific Inquiry, Methodologies, and Quantitative Skills	11-12 hrs
One University Studies science course with lab -- 4-5 hrs MAT 140 -- 4 hrs MAT 220 -- 3 hrs
Social and Self-Awareness and Responsible Citizenship	6 hrs
One Ethics, Social Responsibility and Civic Engagement category course -- 3 hrs *ECO 230 -- 3 hrs
World’s Historical, Literary, and Philosophical Traditions	9 hrs
CIV 201 or CIV 202 [or HON 201 or 202] -- 3 hrs *HUM 211 [or HON 251] -- 3 hrs One University Studies elective in this category -- 3 hrs
University Studies Approved Electives	6 hrs
CSC 199 -- 3 hrs *ECO 231 -- 3 hrs

Oral and Written Communication	7 hrs
COM 161 [or HON 165] with a grade of C or better -- 3 hrs ENG 105 [or ENG 104] with a grade of C or better -- 4 hrs
Global Awareness, Cultural Diversity, and the World’s Artistic Traditions	3 hrs
One University Studies elective in this category -- 3 hrs
Scientific Inquiry, Methodologies, and Quantitative Skills	11-12 hrs
One University Studies science course with lab -- 4-5 hrs MAT 140 -- 4 hrs MAT 220 -- 3 hrs
Social and Self-Awareness and Responsible Citizenship	6 hrs
One Ethics, Social Responsibility and Civic Engagement category course -- 3 hrs *ECO 230 -- 3 hrs
World’s Historical, Literary, and Philosophical Traditions	6 hrs
CIV 201 or CIV 202 [or HON 201 or 202] -- 3 hrs *HUM 211 [or HON 251] -- 3 hrs
University Studies Electives	9 hrs
CSC 199 -- 3 hrs *ECO 231 -- 3 hrs One University Studies elective in this category -- 3 hrs ⁽¹⁾