Download Branding Brochure
Download Image Manual (Printed copies available at Copy Express)
Each year, corporations around the world spend billions of dollars promoting their brands. Why? Because the recognition they achieve is essential to their business success.
Of course, our mission at Murray State University differs profoundly from that of a corporation. Yet to fulill it, our connection with our customers and investors is just as important—that is, our connection with students and their families and with donors, grant-makers, and budget-makers.
As a university, we can’t match the resources a corporation can invest in promoting its brand, but we can adopt their most effective tool: consistency. By making our many forms of communication and outreach as consistent as possible in look and in message, we will maximize the impact our efforts will have in making Murray State University recognized, remembered, and respected.
For this reason, I ask all those who communicate on Murray State’s behalf to adopt the guidelines this brand manual sets forth—to make the messages presented here the starting point for your own communications, and to follow rigorously this set of graphic standards, particularly with regard to the use of our new logo.
Thank you for joining in this effort. Murray State has a great story to tell, and with your help, we will tell it well.
Dr. Randy Dunn