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MSU Alumna on

Zicam Commercial

 
 

           

Mandy Wolf Detwiler, a 1998 Murray State University graduate, is a familiar face on Zicam’s television commercial’s airing on NBC and CBS. Her own personal experience with the cold remedy medicine garnered her a trip to New York City for the commercial’s premiere and a two-year (2006-2007) airing contract.

The managing editor for the Pizza Today magazine in Louisville , Ky. , Detwiler can now be seen on Zicam commercials running in primetime and syndication scheduled airings and also on the company website at www.zicam.com . Detwiler’s testimonial that Zicam “saved her one-year Walt-Disney anniversary trip,” led her to pen a short e-mail to the company after returning. “Prior to leaving on our trip, I woke up feeling a cold coming on and colds always knock me off my feet. My mother recommended trying Ziacam, an over the counter cold remedy medicine,” she explained. “After taking the medicine, I was able to visit three theme parks, have dinner and watch the fireworks the next day.”

  

Detwiler said when she returned, she sent a short explanation to Zicam and then forgot about it. “Ziacam saved that email for two years before contacting me,” she said. “Last October when I came home from work there was a message on the answering machine from Zicam about filming a testimonial.”

Detwiler said after sending a photo of her and her husband, Bill, to Zicam, representatives from their company traveled to their Louisville home to video tape the two. Detwiler was then chosen by Zicam to travel to New York City last December to film the commercial. “We filmed a two-day shoot in the rented houses Zicam uses for their commercials,” she said.

It wasn’t until a few months ago Detwiler was contacted by Zicam and told that her commercial was chosen for airing. “They flew my husband and me to New York City for the debut of the commercial,” she said. “It was great. We were treated like movie stars and enjoyed the royal treatment at New York ’s Bryant Park Hotel.”

Detwiler’s face can now be seen in Zicam commercials that air during major network syndicated shows including, “Survivor,” “The Ellen DeGeneres Show,” “Dr. Phil,” and “CSI: New York .”

A Louisville , Ky. , native who decided last minute to attend Murray State University instead of Western Kentucky University because of MSU’s effective marketing, Detwiler said it has been a great experience. “I’ve even been thinking what else can I endorse.”

 

 
     
     
 
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