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Sean
Finnegan, a 1993 Murray State University alumnus, was recently
appointed as CEO of Omnicom Media Group Digital, a new unit
within the group that oversees of Omnicom media entities.
“Omnicom
Media Group wants to provide clients globally with new benefits
in digital through initiatives that leverage the scale of
the entire Group,” says Finnegan.
Finnegan
was named OMD Digital Midwest Director in 2002 before eventually
becoming U.S. director in 2005. Under his direction, OMD
Digital has worked with campaigns for clients such as Dell,
McDonald’s and United Airlines. Dave Morgan, CEO and founder
of the behavioral targeting firm Tacoda says, "Clearly
he’s at the top of his profession. It’s extraordinary that
he’s done this at such a young age.”
Finnegan,
who made a name for himself in the advertising world with
his UPS Internet campaign in the late ‘90s, dominated his
industry in a relatively short time. After graduating from
MSU, the Chicago native interned at the advertising agency
BBDO as a media planner, focusing on print ads for clients
but soon turned his talents to Internet advertising. Finnegan’s
insight into the booming Internet search engine market allowed
him to quickly move up the corporate ladder.
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