Murray State University Graduate Author of “Willie’s Way: 6 Secrets for Wooing, Wowing and Winning Customers and Their Loyalty”

 

           

MURRAY, KY—Sept. 10--Phillip Van Hooser, a 1979 Murray State University graduate and vice president of the Murray State University Alumni Association, recently released “Willie’s Way:  6 Secrets for Wooing, Wowing and Winning Customers and Their Loyalty.”

 

Van Hooser, the president of Van Hooser Associates, Inc., in Princeton , Ky. , is a business leadership expert, keynote speaker and author.  He has presented over 2,000 professional presentations throughout the United States , Canada , Mexico , Europe and New Zealand to corporate and association clients on leadership, motivation and communication skills, change management, team building and service professionalism.

 

Based on a personal encounter experienced with a South Carolina cabdriver, William “Willie” Watson, Van Hooser said this book illustrates how to reconnect with the fundamentals of exceptional customer service to anyone with customers, from the frontline to the boardroom.  “If you have customers, I’m confident you’ll find this book beneficial,” he said.  “If you deal with internal or external customers, if your a novice or a seasoned employee, or if you work under challenging service circumstances, you will be a different kind of service professional once you’ve learned the secrets Willie employed.”

           

An active member of the National Speakers Association, Van Hooser has earned the Certified Speaking Professional designation, serves on NSA’s finance committee and is past president of the North Florida Professional Speakers Association.  His expertise on leadership and customer service has been published in numerous business publications including Investors Business Daily .  The author of three other books, Van Hooser writes a monthly leadership column, “Transformational Leadership Tips,” and has produced 26 video training products including “The Leadership Journey:  Practical Skills for Leadership Success.”

 

The $19.95 “Willie’s Way:  6 Secrets for Wooing, Wowing and Winning Customers and Their Loyalty,” is available at area Barnes and Noble booksellers (bn.com), Borders bookstores (borders.com,) and amazon.com, or your favorite bookstore.