Institutional Strategic Goals

• The University shall conduct sustained recruitment operations in a five-state area and internationally to meet the enrollment goals established by the Council on Postsecondary Education and the Board of Regents.
  
• The University shall establish academic and student life policies and programs to meet the retention and graduation rate goals established by the Council on Postsecondary Education and the Board of Regents.
• The University shall create a campus environment and student life program that values diversity, encourages and supports active involvement, and promotes student success and satisfaction.

Goals Related to Academics

• Quality teaching and learning shall be the pre-eminent activities at the institution.
• The campus focus shall be on developing information literacy and academic excellence through active learning.
• The University shall be committed to excellence in the general education curriculum, which is based upon the academic traditions of broad-based, liberal education.
• The University shall sustain a balanced range of liberal and professional programs of excellence and endeavor to prepare students for their chosen professions.
• The University shall promote the cultural and scholarly activities of the University and serve as a cultural center for the campus and the surrounding community.
• The University shall develop and sustain at least one program of national distinction.
• The University shall maintain its commitment to a competitive program in selected intercollegiate athletics for both men and women, consistent with the other educational goals of the institution.
• The University shall support the internationalization of the campus and curriculum.
• The University shall maintain national accreditation in the academic disciplines and professional programs currently accredited and pursue additional discipline accreditation as opportunities arise.
• The University shall continue to provide greater educational access and academic outreach to Kentucky’s population.
• The University shall encourage academic innovation.

Goals Related to Faculty and Staff

• The University shall attract, develop and retain high quality, diverse faculty and staff.
• The University shall foster high faculty and staff morale and productivity.
• The University shall create and implement an “enhanced service” plan that encourages and recognizes quality service to all constituents.
• Research and service shall be important functions of the University.

Goals Related to External Relations

• The University shall maintain regular communication with alumni and involve them in the University, its priorities, goals, and objectives.
• The University shall recognize the growing need to raise private funds and establish an ongoing comprehensive campaign to maintain excellence in all programs of the University, including student scholarships.
• The University shall play an active role in regional economic development.
• The University shall enhance its national reputation through ongoing marketing initiatives emphasizing quality and academic excellence.
• The University shall support the region through arts, cultural, and professional programs.
• The University shall engage in public service programs with business, industry and labor, public and private schools, governmental agencies, and the general public.
• The University, through its leadership, shall engage in discussions that shape the educational policies in the region and Commonwealth.

Goals Related to Needs and Uses

• The University shall continue to seek a fair and equitable percentage of state funding.
• The University shall develop a strategy to examine current facilities, allocate space efficiently, prioritize maintenance and renovation projects, and communicate the priorities.
• The University shall review institutional processes and procedures to encourage effective and efficient operations.
• The University shall support the pursuit of external funding.

Goals Related to Institutional Planning

• The University shall maintain its reputation as a public university of high quality.
• The University shall implement ongoing, collegial and effective strategic planning which enhances a strong sense of community and a shared vision.
• The University shall endeavor to keep tuition affordable and make education accessible to a diverse population.