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Undergraduate Programs in Marketing
Within the Marketing Area, three options are offered which permit students
to direct their studies toward specific marketing career
fields: entrepreneurship, management, and information systems. Marketing
graduates are involved
in the development of creative solutions to marketing problems
that arise in the link between production of goods and services and their
final use.
The marketing degree prepares students for careers in a
wide range of fields including retailing, sales management, advertising,
and two of
the fastest growing and most exciting fields international
marketing and e-business.
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AREA IN MARKETING |
| Course Work |
BSB Semester Hours |
BAB Semester Hours |
| University Studies Requirement |
58-59 |
64-65 |
- Business Core Requirements:
- ACC 200 Principles of Accounting I (3 hrs.)
- ACC 201 Principles of Accounting II (3 hrs.)
- BPA 215 Business Communication (3 hrs.)
- BPA 355 Information Systems and Decision Making (3 hrs.)
- BPA 442 Business Ethics and Environment (3 hrs.)
- FIN 330 Principles of Finance (3 hrs.)
- LST 240 Legal Environment of Business (3 hrs.)
- MGT 350 Fundamentals of Management (3 hrs.)
- MGT 443 Management of Operations and Technology (3 hrs.)
- MGT 590 Business Policy (3 hrs.)
- MKT 360 Principles of Marketing (3 hrs.)
|
33 |
33 |
- Required Courses1:
- JMC 394 Introduction to Advertising2 (3 hrs.) OR
- MKT 460 Principles of Advertising (3 hrs.)
- MKT 463 Consumer Behavior (3 hrs.)
- MKT 565 Marketing Research (3 hrs.)
- MKT 568 Global Marketing Management (3 hrs.)
- MKT electives: 9 hrs approved by advisor
|
21 |
21 |
| Business Electives1: |
9 |
3 |
| Total Curriculum Requirements |
121 |
121 |
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AREA IN MARKETING/ENTREPRENEURSHIP OPTION |
| Course Work |
BSB Semester Hours |
BAB Semester Hours |
| University Studies Requirement |
58-59 |
64-65 |
| Business Core Requirements: |
33 |
33 |
- Required Courses1:
- JMC 394 Introduction to Advertising2 (3 hrs.) OR
- MKT 460 Principles of Advertising (3 hrs.)
- MKT 463 Consumer Behavior (3 hrs.)
- MKT 565 Marketing Research (3 hrs.)
- MKT 568 Global Marketing Management (3 hrs.)
|
12 |
12 |
- Entrepreneurship Option1, select from the following courses:
- MGT 358 Entrepreneurial Business Plan Development (3 hrs.)
- MGT 420 Entrepreneurial Strategic Growth (3 hrs.)
- MGT 488 Cooperative Education/Internship (3 hrs.)
- MGT 490 Entrepreneurial Consulting (3 hrs.)
- MKT 390 Entrepreneurial Marketing (3 hrs.)
|
12 |
12 |
| Business Electives1: |
6 |
0 |
| Total Curriculum Requirements |
121 |
121 |
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AREA IN MARKETING/INFORMATION SYSTEMS OPTION |
| Course Work |
BSB Semester Hours |
BAB Semester Hours |
| University Studies Requirement |
58-59 |
64-65 |
| Business Core Requirements: |
33 |
33 |
- Required Courses1:
- JMC 394 Introduction to Advertising2 (3 hrs.) OR
- MKT 460 Principles of Advertising (3 hrs.)
- MKT 463 Consumer Behavior (3 hrs.)
- MKT 565 Marketing Research (3 hrs.)
- MKT 568 Global Marketing Management (3 hrs.)
|
12 |
12 |
- Information Systems Option1, select from the following courses:
- CIS 304 Principles of Information Systems Analysis and Design (3 hrs.)
- CIS 307 Database Design and Implementation (3 hrs.)
- CSC 232 Visual Basic Programming I (3 hrs.)
- GSC 521 Geographic Information Systems (3 hrs.)
- MKT 475 Marketing Strategies for E-Commerce (3 hrs.)
- MGT 488 Cooperative Education/Internship (3 hrs.)
|
12 |
12 |
| Business Electives1: |
6 |
0 |
| Total Curriculum Requirements |
121 |
121 |
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AREA IN MARKETING/MANAGEMENT OPTION |
| Course Work |
BSB Semester Hours |
BAB Semester Hours |
| University Studies Requirement |
58-59 |
64-65 |
| Business Core Requirements: |
33 |
33 |
- Required Courses1:
- JMC 394 Introduction to Advertising2 (3 hrs.) OR
- MKT 460 Principles of Advertising (3 hrs.)
- MKT 463 Consumer Behavior (3 hrs.)
- MKT 565 Marketing Research (3 hrs.)
- MKT 568 Global Marketing Management (3 hrs.)
|
12 |
12 |
- Management Option1, select
from the following courses:
- MGT 354 Techniques of Oral Reporting and Management Briefings (3 hrs.) OR
- MGT 358 Entrepreneurial Business Plan Development (3 hrs.)
- MGT 420 Entrepreneurial Strategic Growth (3 hrs.)
- MGT 437 Senior Honors Thesis (3 hrs.)
- MGT 488 Cooperative Education/Internship (3 hrs.) OR
- MKT 488 Cooperative Education/Internship (3 hrs.)
- MGT 489 Cooperative Education/Internship (3 hrs.)
- MGT 490 Entrepreneurial Consulting (3 hrs.)
- MGT 499 Senior Seminar (3 hrs.)
- MGT 550 Human Resources Management (3 hrs.)
- MGT 551 Organizational Behavior (3 hrs.)
- MGT 552 Management of Operations and Technology II (3 hrs.)
- MGT 553 Human Resource Selection (3 hrs.)
- MGT 554 Managing a Diverse Workforce (3 hrs.)
- MGT 555 Training and Development (3 hrs.)
- MGT 557 International Management (3 hrs.)
- MGT 559 Compensation Management (3 hrs.)
- MGT 570 Organization Theories (3 hrs.)
- MGT 572 Organizational Development (3 hrs.)
- MGT 575 Labor-Management Relations (3 hrs.)
- MGT 577 Labor Law and Public Policy (3 hrs.)
- MGT 595 Special Problems (3 hrs.)
|
12 |
12 |
| Business Electives1: |
6 |
0 |
| Total Curriculum Requirements |
121 |
121 |
- Important Note:
- 1 A maximum of three hours cooperative education credit counts toward the degree.
- 2 MKT 360 must be taken as prerequisite by all business program students.
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