Advertising
Advertising is one of the four majors in the Department
of Journalism and Mass Communications. The department is
nationally accredited by the Accrediting Council for
Education in Journalism and Mass Communications. Murray
State is one of three universities in Kentucky with ACEJMC
accreditation.
Positions in the field of advertising include research,
sales, copywriting, layout and design, media placement, and
management for media and advertising agencies.
Students majoring in advertising may earn a bachelor of
science or a bachelor of arts degree. Students need a
minimum of 128 semester hours, another major or minor, and
completion of the university studies requirement for the
appropriate degree. ACEJMC requires that students take 90
hours outside the department, 65 hours of university
studies/liberal arts, and only three hours of credit for
internships/co-ops.
An internship is often recommended between the junior and
senior years.
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