Official Murray State Typefaces

Web Typefaces
When considering a typeface for the web, it's important to consider two main things: legibility and installation base. A font that is easy to read is obvious, the second consideration, installation base, isn't quite as obvious. "Installation base" refers to users who have a particular font installed on their computers. As the web designer, you can choose to use any font you wish in your web page. But if the user (anyone who views your web page) doesn't have that particular font installed on his or her computer, the font will not be what you specified — a "default font" will appear instead. You will have no idea what that default font may be.

So what do you do? Fortunately, a few fonts have become "standard" on most computers, meaning you can safely assume that when you specify Arial, for instance, Arial will, indeed, appear on the user's screen.

Murray State's official web typefaces (or "fonts") are Arial and Verdana. A third typeface — Zurich Ultra Black Extended BT — probably is NOT installed on many users' computers. So how can you use it? Thought it's by no means mandatory that you use Zurich Ultra Black Extended BT at all, if you do wish to use it, you'll have to "turn it into a picture" using an image editing program such as Adobe Photoshop, CorelDraw, Paint Shop Pro, etc. Just open the program, type what you want, and save as a .gif. Then place the image in your web page.

Arial
Use for body text, headlines and sub-heads.
This is Arial.

Verdana
Use for extra text (callouts, captions, etc.).
This is Verdana.

Zurich Ultra Black Extended BT 
Use for headlines only.


Print Typefaces
Though many typefaces are used in MSU printed pieces, Goudy Old Style is preferred.

Goudy Old Style
Use for printed pieces only, body text or headlines.


Download all the above typefaces in one "font pack."