Advertising

The advertising program (including both the major and minor) provides instruction in the major areas of the advertising industry. Our program prepares students for careers in a number of advertising positions, including research, advertising sales, copywriting, layout and design, media planning and placement, and account service. Students can enhance their classroom learning through participation in the Murray State Ads Club, our campus chapter of the American Advertising Federation.

Students majoring in advertising may earn a Bachelor of Science or a Bachelor of Arts degree. Students need a minimum of 120 semester hours, another major or minor, and completion of the university studies requirement for the appropriate degree. ACEJMC requires that students take 72 hours outside the department and no more than six hours of credit for internships/co-ops within the major.

4 Year Curriculum Plan for Incoming Freshman
2 Year Curriculum Plan for KCTCS Transfer Students