Advertising

The advertising program (including both the major and minor) provides instruction in the major areas of the advertising industry. Our program prepares students for careers in a number of advertising positions, including research, advertising sales, copywriting, layout and design, media planning and placement, and account service. Students can enhance their classroom learning through participation in the Murray State Ads Club, our campus chapter of the American Advertising Federation.

Students majoring in advertising may earn a Bachelor of Science or a Bachelor of Arts degree. Students need a minimum of 120 semester hours, another major or minor, and completion of the university studies requirement for the appropriate degree. ACEJMC requires that students take 72 hours outside the department and no more than six hours of credit for internships/co-ops within the major.

View 4 Year Curriculum Plan for Incoming Freshman

View 2 Year Curriculum Plan for KCTCS Transfer Students

Curriculum

Required courses (29 hours):

  • JMC 100T Transitions

  • JMC 168 Contemporary Mass Media

  • JMC 270 Basic Audio/Video Production

  • JMC 330 Mass Media Effects

  • JMC 394 Introduction to Advertising

  • JMC 417 Advertising Copywriting and Layout

  • JMC 426 Advertising Media Sales

  • JMC 439 Advertising Media Planning

  • JMC 456 Advertising Campaigns

  • JMC 499 Senior Seminar

  • JMC 590 Mass Communication Law

Co-Requirements (6 hours):

  • CSC 125 Internet and Web Design

  • GCM 153 Electronic Imaging

Required Limited Elective (6 hours from the following):

  • JMC 194 Newswriting

  • JMC 322 Mass Media Study Abroad

  • JMC 336 Script Writing

  • JMC 384 Sports Media

  • JMC 385 Directed Individual Study

  • JMC 391 Public Relations Principles

  • JMC 400 International Mass Communications

  • JMC 440 Research Methods for Public Relations

  • JMC 586 Special Topics

  • JMC 596 Internship

  • MKT 360 Principles of Marketing

  • MKT 463 Consumer Behavior

  • MGT 350 Fundamentals of Management OR Upper-Level MKT elective

Required Major (21-24 hours)

Unrestricted Electives (11-20 hours)

Total Curriculum Requirements (120 hours)

  • JMC 394 Introduction to Advertising

  • JMC 417 Advertising Copywriting and Layout

  • JMC 426 Advertising Sales and Management

  • JMC 439 Advertising Media Planning

  • JMC 456 Advertising Campaigns

  • MKT 360 Principles of Marketing

  • MKT 463 Consumer Behavior

  • MGT 350 Fundamentals of Management OR Upper-Level MKT elective

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