Graphic Communications Media

Graphic communications is a dynamic industry that continues to expand as the nation's economy grows. Favorable employment opportunities are expected to continue in the industry for individuals qualified to perform at technical and management levels. Graduates of the GCM program are prepared to assume positions in an industry that ranks among the top 10 U.S. manufacturing groups in the number of establishments, employee earnings, number of employees, total payroll, and value of product.

View 4 Year Curriculum Plan for Incoming Freshman

View 2 Year Curriculum Plan for KCTCS Transfer Students

Curriculum

University Studies must include:

  • STA 135 Introduction to Probability and Statistics

  • ECO 140 Contemporary Economics OR 
    ECO 230
    Principles of Macroeconomics OR
    ECO 231 Principles of Microeconomics

  • CSC 125 Internet and Web Page Design OR
    CSC 199 Introduction to Information Technology

Core Courses:

  • JMC 100T Transitions

  • GCM 151 Introduction to Graphic Communications

  • GCM 153 Electronic Imaging

  • GCM 250 Fundamentals of Photography

  • GCM 351 Graphic Communications Processes

  • GCM 354 Principles of Estimating

  • GCM 365 Customer Service in Media

  • GCM 441 Desktop Multimedia

  • GCM 442 Digital Interactive Technology

  • GCM 454 Color Management and Quality Control

  • GCM 558 Trends in Graphic Communications

  • JMC 499 Senior Seminar

Required Elective (one of the following):

  • ACC 200 Principles of Financial Accounting

  • ART 353 Web Design

  • JMC 394 Introduction to Advertising

  • JMC 596 Internship

  • MGT 350 Fundamentals of Management

  • MKT 360 Principles of Marketing

Co-Requirements for Majors:

  • ART 111 Two-Dimensional Design

  • ENG 324 Technical Writing

  •  GCM 151 Introduction to Graphics Communications

  • GCM 153 Digital Imaging

  • and 18 hours of the following:
    Six hours must be upper-level courses completed in residence at Murray State University.

    • GCM 250 Fundamentals of Photography

    • GCM 252 Digital Image Conversion

    • GCM 351 Graphic Communications Processes

    • GCM 354 Principles of Estimating

    • GCM 365 Customer Service in Media

    • GCM 441 Desktop Multimedia

    • GCM 442 Digital Interactive Technology

    • GCM 454 Color Management and Quality Control

  • GCM 153* Electronic Imaging

  • GCM 250* Fundamentals of Photography

  • and 15 hours of the following:
    Six hours must be upper-level courses completed in residence at Murray State University

    • GCM 350 Basic Color Photography

    • GCM 357 Industrial Photography

    • GCM 358 Commercial Photography

    • GCM 359 Publication Photography

    • GCM 360 Portraiture Photography

    • GCM 440 Advanced Digital Photography

    • GCM 454* Color Management and Quality Control

    • ART 350 Intro to Graphic Design I/Digital

    • ART 382 Intro to Photography I

    • JMC 270 Basic Audio/Video Production

*GCM Majors substitute an elective from the list above.

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