RacerWorks Service Areas
Key Service Offerings
The RacerWorks brings together specialized expertise from across Murray State University to deliver high-impact, real-world services aligned with the needs of West Kentucky’s business, manufacturing, and public sectors. Each service area is designed to address common barriers to growth while advancing innovation, efficiency, safety, and competitiveness across the region.
Led by the Center for Economic and Entrepreneurial Development
RacerWorks supports entrepreneurs, startups, and small businesses in turning ideas into scalable ventures. Our team provides hands-on guidance through every phase of business development—from concept validation to funding strategy and expansion planning.
Key Offerings:
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Business model development and feasibility studies
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Startup mentoring and incubator services
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Digital business transformation and e-commerce strategy
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Growth planning and financial forecasting
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Access to regional and state-level small business resources
Led by Faculty from the Bauernfeind College of Business
Strong leadership drives organizational success. RacerWorks offers executive education and tailored leadership development programs that build managerial effectiveness, improve team performance, and help organizations navigate change with confidence.
Key Offerings:
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Customized leadership training for small to mid-sized businesses
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Project management, logistics, and operational efficiency workshops
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Organizational culture and change management strategies
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Succession planning and talent pipeline development
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DEI (Diversity, Equity, and Inclusion) training for inclusive leadership
Led by the School of Engineering
With deep roots in advanced manufacturing and industrial engineering, RacerWorks helps regional manufacturers increase throughput, reduce waste, and improve safety and quality across operations. Whether small-scale or enterprise-level, our engineering team brings practical solutions to today’s shop floor challenges.
Key Offerings:
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Lean process optimization and Six Sigma support
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Safety training and OSHA-aligned compliance programs
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Industrial automation and smart manufacturing consulting
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Root cause analysis and corrective action implementation
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Quality systems audits and ISO 9001 preparation
Led by the Cyber Education and Research Center
Technology is central to modern operations—but also a major source of risk. RacerWorks helps businesses and public organizations secure their data, adopt new technologies confidently, and prepare for the future of AI and automation.
Key Offerings:
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Cybersecurity training and tabletop incident simulations
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Risk and vulnerability assessments for small businesses and local governments
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IT modernization planning and digital resilience strategy
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AI readiness audits and staff upskilling
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Compliance support for CMMC, NIST, FERPA, and other regulatory standards
Led by the Bauernfeind College of Business and Regional Campus Partners
The Workforce Development service area is dedicated to building a skilled and adaptable workforce that supports the growth and competitiveness of regional industries. By providing access to training, certifications, and industry-specific skills development, we ensure that workers are prepared for current and future job market demands.
Services offered include:
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Skills Gap Analysis: Conducting assessments to identify skill shortages within organizations and developing strategies to close those gaps through targeted training programs.
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Custom Training Programs: Designing and delivering tailored training sessions for employees across various industries, including manufacturing, IT, leadership, customer service, and more.
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Certification Programs: Offering certification courses in key industry standards such as Lean Six Sigma, safety certifications, quality management, and other relevant qualifications.
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Workforce Readiness Initiatives: Providing entry-level programs to prepare individuals for the workforce, including soft skills training, resume writing, interview preparation, and job search assistance.
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Apprenticeships & Internships: Facilitating apprenticeships and internship programs that connect businesses with emerging talent while providing practical, hands-on learning opportunities for students.
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Leadership Development: Helping organizations cultivate future leaders through leadership training programs, mentorship initiatives, and professional development opportunities.
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Labor Market Data & Analysis: Providing insights into local labor market trends, compensation benchmarks, and workforce demographics to help businesses make informed hiring and talent management decisions.
Led by the Bauernfeind College of Business
Leadership Training Offerings:
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Leading Through Change and Change Management: Why people resist change, how to overcome employee resistance, communication through transitions
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Adaptive Leadership, Leader Emergence, and Leadership Styles: Types of leadership styles, contextual and situational adaptation of style, how leaders might emerge organically
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Ethical Leadership and Accountability: Transparency, ethical dilemmas, building trust, importance of authenticity and honesty in leadership
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Emotional Intelligence in Leadership: Self-awareness, empathy, social regulation, psychological safety
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Leadership: Influence, Motivation, and Power: Leadership influence process, sources of power and control, how to motivate people
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Decision-Making and Bias: Perceptual distortions, cognitive biases and how they can affect decision-making, managing bias
Cultural Training Offerings:
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Building a Feedback-Rich Culture: Constructive feedback loops, performance conversations, 360-degree feedback
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Navigating Culture in Remote and Hybrid Teams: Trust-building remotely, virtual norms, asynchronous collaboration
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Shaping a Culture of Belonging and Inclusion: Psychological safety, unconscious bias, benefits of inclusive environments
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Managing Workplace Conflict: Functional and dysfunctional conflict, conflict resolution
The Warehouse Logistics service area provides comprehensive support to organizations
seeking to optimize their warehousing and distribution processes. Services under this
category focus on improving operational efficiency, reducing costs, and enhancing
inventory management practices. Potential services include:
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Warehouse Design & Layout Optimization: Expertise in designing efficient warehouse layouts that maximize storage capacity and streamline picking, packing, and shipping processes.
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Inventory Management: Assistance with developing and implementing systems for tracking stock levels, automating reorder processes, and ensuring accurate stock counts.
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Order Fulfillment Solutions: Implementation of best practices in order picking, packing, and shipping to improve speed, accuracy, and customer satisfaction.
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Supply Chain Integration: Support for integrating warehouse operations with other parts of the supply chain, ensuring seamless communication and flow of materials.
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Technology Integration: Advising on the adoption of warehouse management systems (WMS), barcode scanning, RFID, and other technologies to improve operational efficiency.
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Staff Training & Development: Offering training programs for warehouse staff on best practices, safety protocols, and the use of warehouse technologies.
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Inventory Audits & Optimization: Conducting regular audits to identify inefficiencies and suggest improvements, including strategies to reduce excess inventory and stockouts.
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Apprenticeships & Internships: Facilitating apprenticeships and internship programs that connect businesses with emerging talent while providing practical, hands-on learning opportunities for students.
The Supply Chain Management service area focuses on enhancing the efficiency and effectiveness of organizations' supply chain operations. By leveraging strategic tools and methodologies, we help businesses streamline their supply chains, reduce costs, and increase resilience in an ever-changing global market. Services include:
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Inventory Optimization: Implementing best practices for inventory management to balance stock levels, reduce excess inventory, and prevent stockouts while ensuring that customer demand is met.
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Demand Planning and Forecasting: Offering advanced forecasting methods to predict demand patterns, enabling businesses to make informed decisions about production schedules and inventory procurement.
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Procurement Support: Providing expertise in supplier selection, negotiation strategies, and contract management to ensure cost-efficient sourcing and strong supplier relationships.
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Logistics and Distribution Management: Optimizing transportation routes, warehousing, and distribution networks to ensure timely delivery while minimizing costs.
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Risk Management & Resilience: Guidance on creating supply chain risk mitigation strategies, enhancing resilience to disruptions, and building contingency plans.
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Technology Integration in Supply Chains: Advising on the adoption of supply chain management software, automation, and tracking technologies like RFID and blockchain to improve visibility and decision-making.
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Supply Chain Strategy Development: Collaboration with businesses to create and implement tailored supply chain strategies that align with their goals, emphasizing sustainability, efficiency, and cost-effectiveness.
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Apprenticeships & Internships: Facilitating apprenticeships and internship programs that connect businesses with emerging talent while providing practical, hands-on learning opportunities for students.